ATTITUDES AND ATTITUDE-CHANGE

We review empirical and conceptual developments over the past four yea rs (1992-1995) on attitudes and persuasion. A voluminous amount of mat erial was produced concerning attitude structure, attitude change, and the consequences of holding attitudes. In the structure area, particu lar attention is paid to work on attitude accessiblity, ambivalence, a nd the affective versus cognitive bases of attitudes. In persuasion, o ur review examines research that has focused on high effort cognitive processes (central route), low effort processes (peripheral route), an d the multiple roles by which variables can have an impact on attitude s. Special emphasis is given to work on cognitive dissonance and other biases in message processing, and on the multiple processes by which mood influences evaluations. Work on the consequences of attitudes foc uses on the impact of attitudes on behavior and social judgments.