Db. Humphrey et Lb. Pulley, BANKS RESPONSES TO DEREGULATION - PROFITS, TECHNOLOGY, AND EFFICIENCY, Journal of money, credit and banking, 29(1), 1997, pp. 73-93
The deregulation of interest rates in the early 1980s raised bank fund
ing costs and lowered profits. In response, banks raised fees for depo
sit services, reduced branch operating costs, and shifted to higher ea
rning assets. Rates of return did not regain their prederegulation lev
els until the early 1990s. Our goal is to decompose the change in bank
profits following deregulation into (i) internal, bank-initiated adju
stments to the new regulatory structure and (ii) external, contemporan
eous changes in banks' business environment. This decomposition will d
epend, in part, on the assumed competitive structure of the banking in
dustry. With perfect competition, output and input prices are part of
the external environment and banks' responses are limited to changes i
n output and input quantities. An alternative approach assumes imperfe
ct competition where banks have some control over output prices (depos
it fees, minimum balance requirements, and interest rates on certain l
oans) and output quantities and input prices comprise the external env
ironment. The alternative model is supported by the data. Using this m
odel, large banks-but not smaller banks-are found to have relied prima
rily on changing output prices and input use to mitigate and reverse t
he negative effects of deregulation on profits. The adjustment to dere
gulation was essentially complete after four years. Following this, ad
ditional changes in bank profitability (during the late 1980s) were pr
imarily due to changes in banks' business environment.