Despite the widespread dissemination of information concerning the neg
ative health consequences associated with sedentary living, adult phys
ical activity in many industrialised nations remains well below recomm
ended levels. Approximately 50% of individuals who start an aerobic ex
ercise programme will stop within the first 6 months, even though it i
s well known that to obtain the health benefits associated with physic
al activity, participation must be maintained. Programmes involving th
e use of behaviour management techniques appear to increase short term
adherence to exercise. Recently, an adherence rate of greater than 95
% over 6 months was achieved in a large group of university employees
who participated in aerobic training using a 'behavioural treatment pa
ckages' approach. Unfortunately, inconsistencies in the literature on
definitions and measurement of adherence make valid comparisons among
studies difficult. Also, long term follow-up of behavioural interventi
on methods and their effect on exercise adherence is generally lacking
. It is likely that strategies to increase physical activity participa
tion in the general population will demand multiple levels of interven
tion (personal, organisational, environmental and societal) if they ar
e to succeed in the long term.