T. Norlander et R. Gustafson, EFFECTS OF ALCOHOL ON SCIENTIFIC THOUGHT DURING THE INCUBATION PHASE OF THE CREATIVE PROCESS, The Journal of creative behavior, 30(4), 1996, pp. 231-248
The present study examined whether or not acute alcohol intoxication i
nhibits or facilitates the incubation phase of Wallas' (1926/1970) fou
r-stage model of creativity. Sixty male and female participants were r
andomly assigned to three groups of equal size: a Control group, a Pla
cebo group and an Alcohol group (alcohol dose: 1.0 ml of 100% alcohol/
kg body weight, delivered on two occasions). It was shown that the Alc
ohol group produced significantly more incubations and significantly h
igher levels of originality. No differences between groups regarding t
he scientific value of the products were obtained. Possible consequenc
es of alcohol intoxication for creative production are discussed and a
theoretical framework is introduced.