ELECTRONIC CREATIVITY TECHNIQUES FOR ORGANIZATIONAL INNOVATION

Innovation is the key to survival. Domestic and international competit ions, changing government regulations, and rapidly evolving global mar ket conditions demand constant and visionary innovation. The aim of th is paper is to explore ways of using advance electronic and communicat ion technology to improve innovation in organizations. This paper prop oses that two group creativity techniques, PMI and synectics, should b e implemented electronically in Group Support Systems to complement el ectronic brainstorming and support group idea generation. Not only are these two group creativity techniques well-developed and popular in t he industry, their electronic counterparts have the added capability o f transcending space and time constraints. A comparison of electronic brainstorming, PMI, synectics, and their verbal counterparts is discus sed in the paper.