Recent human and animal research suggests that the startle reflex migh
t serve as a psychophysiological indicator of the emotional valence of
foreground stimulation. The present experiment was designed to evalua
te the emotional effects of positive and negative odorant stimuli. We
examined the effects of continuous hydrogen sulphide (H2S) and vanilli
n stimulation on the magnitude of the acoustic startle reflex (measure
d at the M. orbicularis oculi) and on ratings of subjective valence in
16 healthy subjects. In accordance with the view that odors have emot
ional qualities, we found that H2S, a presumed negative foreground sti
mulus, significantly enhanced the startle-reflex amplitude relative to
neutral air stimulation, whereas vanillin, a positive foreground stim
ulus, tended to reduce the reflex amplitude compared with neutral air
stimulation. Both odorant stimuli were rated as equally intense by the
subjects, and heart rate and electrodermal activity were not affected
differentially by the two odorants.