The theory described by the sum of the Einstein-Hilbert action and the
action of a conformal scalar field possesses the duality symmetry, wh
ich includes some special conformal transformation of the metric, and
also inversion of the scalar field and of the gravitational constant.
In the present paper the conformal duality is generalized for an arbit
rary spacetime dimension n not equal 2 and for the general sigma-model
type conformal scalar theory. We also consider applying the conformal
duality to the investigation of quantum gravity in the strong curvatu
re regime. The trace of the first coefficient of the Schwinger-DeWitt
expansion is derived and its dependence on the gauge fixing condition
is considered. Finally, we discuss the way to extract the gauge-fixing
independent result and also its possible physical applications.