The theory of loop induced rare B decays is reviewed. Both electromagn
etic penguin processes and gluon mediated penguin processes are discus
sed. After considering b --> s gamma and b --> se(+)e(-) decays, purel
y hadronic modes like B --> K phi are estimated. Constraints on the Hi
ggs sector of SUSY theory from b --> s gamma is discussed. CP violatio
n in charged B Decays is reviewed.