In the familiar spatial model of monopolistic competition on the circl
e, a product is identified by a single locational characteristic. repr
esenting its brand or variety. The ability of a variety to compete wit
h other varieties a given distance away (its ''specialization'' as qua
ntified by transportation losses or how rapidly the ''melting iceberg'
' melts) is exogenously given in the standard model. Here, specializat
ion is a choice variable selected by the firm. A monopolistically comp
etitive general equilibrium is derived, where the degree of specializa
tion is endogenously determined along with other variables. Implicatio
ns are noted. The central contribution is to show that the effect of e
ndogenizing specialization is to make the Hotelling-Lancaster Chamberl
in model of monopolistic competition isomorphic to the analytically mu
ch more tractable Dixit-Stiglitz Ethier formulation, without sacrifici
ng the appealing concept of product ''distance''.