We study, from the standpoint of coherence, comparative probabilities
on an arbitrary family E of conditional events. Given a binary relatio
n less than or equal to, coherence conditions on less than or equal to
are related to de Finetti's coherent betting system: we consider thei
r connections to the usual properties of comparative probability and t
o the possibility of numerical representations of less than or equal t
o. In this context, the numerical reference frame is that of de Finett
i's coherent subjective conditional probability, which is not introduc
ed (as in Kolmogoroffs approach) through a ratio between probability m
easures. Another relevant feature of our approach is that the family E
need not have any particular algebraic structure, so that the orderin
g can be initially given for a few conditional events of interest and
then possibly extended by a step-by-step procedure, preserving coheren
ce.