For B a fixed matrix, the authors consider the problem of finding the
norm of the map X --> X.B, where.is the Hadamard or entrywise product
of matrices and the norm of a matrix is its spectral norm. Using techn
iques from the theory of Krein spaces, the problem is rewritten for He
rmitian matrices as a minimization problem whose solution, for small m
atrices, can be obtained from standard optimization software. The Hada
mard multiplier norm for an arbitrary matrix is given in terms of a He
rmitian extension. The results are applied to refute a conjecture of R
. V. McEachin concerning the value of a constant in an operator inequa
lity.