Ball-like molecules with strong dipoles (labels) were mixed with synth
etic polyisoprene (IR305) in low concentrations (<1%) and measured die
lectrically in the frequency range 10(-2)-10(7) Hz and the temperature
range - 70-0 degrees C (glass relaxation region). Calorimetric measur
ements showed that this type of label has a plasticizing effect on the
polymeric matrix. The dielectric measurements showed that these ball-
like molecules relax through cooperative rotations with the polymeric
segments and at the same relaxation frequency. In addition, the label
molecules showed a high-frequency local relaxation process. The relaxa
tion strength ratio of the local process (X(local)) tolaxation strengt
h of the label was found to be dependent on the volume as well as on t
he shape of the label. A comparison between the relaxation behaviors o
f the ball- and rod-like molecules, having the same volume, showed tha
t the length of the label is also an important parameter for the deter
mination of the local contribution as well as of the cooperative relax
ation mechanism of the label. The label relaxation process is discusse
d in relation to the molecular packing of the host polymer.