NEW PARADIGM ORGANIZATIONS - FROM TOTAL QUALITY TO LEARNING TO WORLD-CLASS

To attain and sustain success, companies must follow a new organizatio n design paradigm-new boundaries and new rules. The paradigm has eleme nts of ''total quality management,'' the ''learning organization,'' an d ''world-class'' status. Because these terms are often used with less -than-clear meanings, Luthans and his colleagues begin by laying down clear definitions and examples of each concept. Indeed, the various co ncepts overlap and build on each other. A clear message emerges: Compa nies must do more than aim for quality and adapt to changes in the mar ketplace. An organization also must anticipate changes. And because th e successful organization competes globally, it must strive to be the best at what it does, achieving world-class status.