THE FUTURE OF TECHNOLOGY MANAGEMENT

The technology management paradigm has shifted twice within the past d ecade. And it is about to change again, with far-reaching, competitive implications. Technology theorists and practitioners have argued for greater integration of technology and corporate strategy. As that inte gration increases, however, there will be pressure for new sources of competitive advantage that are based on the use of technology. To reta in their edge, companies will need to remove organizational resistance to outside technology, and find ways of seamlessly integrating that t echnology with their business.