For over a decade, Bateman's principle has been used to argue that the
showy petals and sweet nectar of flowers are evolutionarily more male
than female-that they are adaptations principally for promoting the e
xport of pollen rather than the setting of seed. Here we present alter
native views. (1) We question whether the assumptions of Bateman's pri
nciple have been generally upheld for angiosperms. (2) We present a pa
th model that contradicts Bateman's principle by asserting that floral
attractiveness characters might well affect fitness more deterministi
cally through female than through male function. (3) We envision an ep
isodic selection scenario that has the same outcome as Bateman's princ
iple but is based specifically on the ecology and mechanics of pollina
tion. In the end, we recognize that selection on the displays and rewa
rds of flowers is probably often gender biased (one way or the other),
but we warn against reflexive invocation of Bateman's principle, whic
h is neither the only nor the best way to think about the problem.