WHO ARE WE AND WHERE ARE WE GOING - JCCP APPROACHES ITS 100TH ISSUE

All 721 articles in the 96 issues of the Journal of Cross-Cultural Psy chology published between the years of 1970 and mid-1993 are reviewed by content analysis. Of the 21 coding categories used, 16 referred to objective indexes, such as normal location of authors, culture groups studied, focus of the study, and nature of samples. The remaining five categories required qualitative judgments, such as whether a study ha d an ''emic'' or an ''etic'' orientation and how culture was conceptua lized. The results indicate a growing emphasis on social psychological topics and use of more sophisticated types of data analysis. However, the field continues to give disproportionate emphasis to U.S. researc hers and to theories and perspectives developed in the USA. Studies co ntinue to use designs that are predominantly ''imposed etic.''