M. Pfau et S. Vanbockern, THE PERSISTENCE OF INOCULATION IN CONFERRING RESISTANCE TO SMOKING INITIATION AMONG ADOLESCENTS - THE 2ND YEAR, Human communication research, 20(3), 1994, pp. 413-430
The authors previously reported the results of an investigation into t
he potential of inoculation to promote resistance to smoking onset in
young adolescents. Inoculation videos were administered to 1,047 adole
scents in a midwestern city. Results for the first year indicated that
inoculation promotes resistance to smoking initiation but only among
adolescents of low self-esteem. This report follows up the first-year
results in an effort to assess the permanence of the initial effects.
The results during the second year revealed main effects for inoculati
on on attitudes, suggesting modest persistence for the initial pretrea
tments, and a weak interaction effect in the fall, which dissipated by
spring. In addition, the pattern of results suggests that if resistan
ce approaches are to have a chance of success in smoking prevention th
ey must target young adolescents at the point of transition from prima
ry (elementary) to secondary (middle or junior high) school. Beyond th
is pivotal juncture, adolescents' attitudes opposing smoking quickly d
eteriorate, therefore rendering the resistance paradigm inappropriate.