Economists and policymakers have lauded th adoption of liberal trade p
olicies in many of the emerging markets. From the outside it may appea
r that governments in these countries have cemented a new set of rules
governing economic behavior within their borders. Yet the authors hav
e found that these countries are likely to see the emergence or resurg
ence of smuggling and contraband distribution in response to trade lib
eralization. In order to survive under trade liberalization, smugglers
will rely on cost savings associated with the circumventing of legal
import channels. In addition they may employ violence to bolster a dim
inished competitive advantage and may seek new illegal sources, both l
ocal and international, for the consumer products they distribute. In
a market environment in which organized crime competes alongside more
legitimate channels of distribution, U.S. multinationals will face new
challenges relating to strategic planning, maintaining alliance relat
ionships and corporate control of global brands and pricing.