A clash of cultures occurs when university and industry meet. Universi
ties are non-profit, diffuse, and multifaceted, while commercial conce
rns tend to be tightly focused and oriented toward the bottom line. Ma
nagers and purchasing agents of commercial firms work in an environmen
t where requirements are likely to be well defined, subject to competi
tion, and procured on a fixed-price basis. The things universities pro
vide do not usually fit this approach to acquisition. Results cannot b
e guaranteed, or sometimes even measured, in the world of research and
development, and universities have no profits to act as a cushion aga
inst performance risk. When universities propose to work on a best-eff
orts, cost-reimbursement basis, they often encounter resistance from i
ndustrial sponsors that are unaccustomed to such arrangements and may
even have formal procedures to discourage them. This case study descri
bes a research contract cost-containment incentive clause that helped
to bridge the gap between the expectations of an industrial sponsor an
d the needs of a university.