We have previously described an alternatively spliced cDNA clone of th
e human c-myb proto-oncogene which has been shown to enhance the diffe
rentiation of Friend murine erythroleukemia cells. This clone, pMbm-2,
contains unique 5' sequences which replace exon 1. The human c-myb in
tron 1 was sequenced to determine the exact position of this unique se
quence and to further characterize the role of intron 1 in the regulat
ion of the human c-myb gene. Here we report that intron 1 of c-myb is
highly conserved between human and mouse throughout the intron, while
only those sequences directly adjacent to exons 1 and 2 are conserved
between human and chicken. The unique sequence of pMbm-2 was located d
irectly adjacent to exon 2, suggesting that it arose as a product of a
lternative transcription initiation within intron 1. RNAase protection
analysis was used to map a cluster of transcription start sites at th
e 5' end of exon 2. Levels of messages utilizing these start sites are
proportional to those arising from the primary promoter. Functional c
haracterization of this region revealed that this region can function
as a promoter. Deletion studies have revealed the presence of negative
and positive regulatory elements within this region which are utilize
d with different efficiencies in different cell lines. These studies s
uggest that cis or trans factors acting in this region may serve a dua
l function in both attenuation and transcription initiation.