SELF-EFFICACY, OUTCOME EXPECTANCY AND PERFORMANCE OF INTERNATIONAL JOINT VENTURE GENERAL MANAGERS

Despite the increasing frequency and strategic importance of internati onal joint ventures (IJVs), the issues of effective IJV management and the role and required skills of the IJV general manager (IJVGM) have received minimal attention. Thus, it is essential to identify factors which contribute to IJVGM effectiveness. Using data on a sample of 39 IJVs, this study examined the empirical relationship of self-efficacy and outcome expectancy with IJVGM performance. Hypotheses that both se lf-efficacy and out-come expectancy are significantly related to both IJVGM and IJV performance were supported Theoretical! practical, and m ethodological implications are discussed.