ETHNIC HERITAGE AS RHETORICAL LEGACY - THE PLAN OF DELANO

The Plan of Delano was a powerful persuasive document in the interrela ted Chicano and farmworkers' movements of the 1960s and 1970s. To supp ort the thesis that this Plan S persuasive qualities are illuminated b est from the perspective of its own ethnic legacy, this essay attempts to demonstrate that the Plan's Mexican-originated generic form and Me xican-American cultural context reveal sources of its rhetorical power and meaning. These findings provide several implications for the rhet orical criticism of ethnic discourse.