Let S be a set of vertices in a graph G = (V, E). The authors state th
at a vertex u in S has a private neighbor (relative to S) if either u
is not adjacent to any vertex in S or u is adjacent to a vertex,v that
is not adjacent to any other vertex in S. Based on the notion of priv
ate neighbors, a set of eight graph theoretic parameters can be define
d whose inequality relationships can be described by a three-dimension
al cube. Most of these parameters have already been studied independen
tly. This paper unifies this study and helps to form a cohesive theory
of private neighbors in graphs. Theoretical and algorithmic propertie
s of this private neighbor cube are investigated, and many open questi
ons are raised.