Am. Mcguire, HELPING BEHAVIORS IN THE NATURAL-ENVIRONMENT - DIMENSIONS AND CORRELATES OF HELPING, Personality & social psychology bulletin, 20(1), 1994, pp. 45-56
The two studies reported here begin a research program designed to aug
ment evolutionary theories of helping behavior by adding cognitive, af
fective, and social processes, but the issues addressed are relevant t
o many other approaches. Participants in the first study described inc
idents of helping actually experienced in systematically varied circum
stances. The incidents reported were sorted into 72 homogeneous catego
ries, and in a second study participants rated each of the 72 types of
helping behaviors on 22 wide-ranging characteristics (antecedents, co
nsequences, etc.). Factor analysis of the 72 behaviors yielded four we
ll-defined factors: Casual, Substantial Personal, Emotional, and Emerg
ency Helping. Factor analysis of the 22 judgmental scales yielded thre
e factors: perceived Benefits, Frequency, and Costs of helping. The tw
o factorial solutions have theoretical relevance and identify an econo
mically few helping behaviors and perceptual dimensions that represent
a broad range of actually experienced helping. They also indicate typ
es of helping behaviors across which obtained relations can and cannot
be safely generalized.