RELATIVE FREQUENCY OF POSITIVE AND NEGATIVE AFFECT IN DEJA-CONNU EXPERIENCES OF IMPRESSION-FORMATION

College students, 250 women and 250 men, were surveyed concerning thei r experience in the typical situation in which they encounter someone who reminds them of someone else. 94% of the respondents indicated hav ing positive and favorable feelings about the remembered other, while only 6% of the sample reported negative and unfavorable feelings about the remembered person in such circumstances. Alternative interpretati ons of the data are considered, with attention focused on implications for the study of interpersonal attitudes in contemporary society.