MARKETING EXCHANGE TRANSACTIONS AND RELATIONSHIPS - HOUSTON,FS, GASSENHEIMER,JB, MASKULKA,JM

Authors
BAGOZZI RP
Citation
Rp. Bagozzi, MARKETING EXCHANGE TRANSACTIONS AND RELATIONSHIPS - HOUSTON,FS, GASSENHEIMER,JB, MASKULKA,JM, Journal of marketing, 58(1), 1994, pp. 155-157
Citations number
20
Categorie Soggetti
Business
Journal title
Journal of marketing → ACNP
ISSN journal
00222429
Volume
58
Issue
1
Year of publication
1994
Pages
155 - 157
Database
ISI
SICI code
0022-2429(1994)58:1<155:METAR->2.0.ZU;2-D