OBJECTIVES. The authors examine the cost and incidence of poor birth o
utcomes in employer-sponsored health insurance plans. METHODS. An exte
nsive study of national inpatient and outpatient claims data for prena
tal, delivery, and postnatal care of nearly 59,000 mother-infant pairs
was conducted. All maternal and infant costs incurred over a 2-year p
eriod were analyzed, and, furthermore, the longitudinal claims experie
nce of a cohort of 20,000 mothers and infants was examined in detail.
RESULTS. The study revealed that 25% of deliveries resulted in poor bi
rth outcomes, which accounted for 40% of total costs over a 2-year per
iod. Extrapolated nationwide, the net direct medical care cost of poor
birth outcomes in employer plans has been estimated at approximately
$5.6 billion for 1990, approximately 3% of aggregate after-tax corpora
te profits that year. CONCLUSIONS. Costs related to maternity and infa
nt care are a major source of cost for employer-sponsored health insur
ance plans. Poor birth outcomes represent significantly higher cost fo
r both the mother and infant at all stages of care-prenatal, at birth,
and postnatal. To the extent that poor birth outcomes relate to mater
nal behavior and are preventable, their very high and protracted cost
may justify substantial health promotion activity by employers and ins
urers.