Decision making under unknown true parameters (estimation risk) is dis
cussed along with Bayes' and parameter certainty equivalent (PCE) crit
eria. Bayes' criterion incorporates estimation fisk in a manner consis
tent with expected utility maximization. The PCE method, which is the
most commonly used, is not consistent with expected utility maximizati
on. Bayes' criterion is employed to solve for the minimum-variance hed
ge ratio. Empirical application of Bayes' minimum-variance hedge ratio
is addressed and illustrated. Simulations show that discrepancies bet
ween prior and sample parameters may lead to substantial differences b
etween Bayesian and PCE minimum-variance hedges.