MARKET-BASED PRODUCT DEVELOPMENT IN HERITAGE TOURISM

Authors
LIGHT D PRENTICE R
Citation
D. Light et R. Prentice, MARKET-BASED PRODUCT DEVELOPMENT IN HERITAGE TOURISM, Tourism management, 15(1), 1994, pp. 27-36
Citations number
31
Categorie Soggetti
Environmental Studies",Management
Journal title
Tourism management → ACNP
ISSN journal
02615177
Volume
15
Issue
1
Year of publication
1994
Pages
27 - 36
Database
ISI
SICI code
0261-5177(1994)15:1<27:MPDIHT>2.0.ZU;2-X
Abstract
This paper uses data gathered at a number of heritage sites in Wales t o consider meso-scale (that is, regional and subregional) variations i n demand for heritage tourism. In particular it is possible to identif y distinct regional markets within Wales for some aspects of demand. T he implications of these meso-scale variations in demand for product d evelopment (especially heritage interpretation) and marketing strategi es are examined.