In the study, the authors present a survey on the state of knowledge a
bout self-concept in the contemporary cognitive and social psychology.
When analysing theoretically the above-mentioned problem they are mai
nly concerned with the content and structure of the self-concept. Apar
t from the definition of self-concept and explanation of its cognitive
and affective aspects, they also introduce the conceptualization of '
'I'' as of the subject of the activity.