Ftl. Leong et G. Schneller, WHITE AMERICANS ATTITUDES TOWARD ASIAN-AMERICANS IN SOCIAL SITUATIONS- AN EMPIRICAL-EXAMINATION OF POTENTIAL STEREOTYPES, BIAS, AND PREJUDICE, Journal of multicultural counseling and development, 25(1), 1997, pp. 68-78
The purpose of this study was to investigate the stereotypical attitud
es of college students toward a variety of social situations involving
Asian Americans. The authors were also interested in the effects of d
ifferential labeling of Asian Americans on the attitudes held toward t
hem (i.e., ''Asian'' versus ''Oriental'').