There has been a heightened awareness of the dangers of selection bias
over the past two decades. Certainly coverage in statistical and 'sta
tistics for medicine', and epidemiology textbooks have allocated pages
to warn investigators and readers of investigations to be aware of it
s presence. The scientific community has not, however, yet accepted th
e necessity for critical assessment of the method of sample selection
in the planning and execution of studies as a fundamental underpinning
of observational and experimental studies. To wit, we are faced with
a plethora of research studies receiving funding, being published in p
eer-reviewed journals and influencing future studies, that may be repo
rting entirely spurious associations. It is the intent of this paper t
o present examples of selection bias in a variety of areas which have
resulted in misleading or entirely incorrect results. We hope to help
make such research scientifically 'politically incorrect' to the degre
e that the scientific community 'just says no' to such studies, either
proposed or reported.