Among sexually active:couples who are not using contraception, there i
s considerable heterogeneity in fertility, even among those who eventu
ally achieve pregnancy. The number of menstrual cycles required, measu
red in integer time, is greatly overdispersed compared to the geometri
c, suggesting that the per cycle probability of conception varies cons
iderably among couples. Some of this variability may reflect the effec
t of reproductive toxicants on fertility, and studies of time to pregn
ancy can be useful in identifying such toxic effects. We describe mode
ls for analysing time-to-pregnancy data, and discuss seven sources of
bias that can lead the reproductive epidemiologist to spurious conclus
ions. Certain analytic and design strategies can help protect against
some of the pitfalls,