This paper develops a model of reputation building and product quality
which is consistent with the observed corruption in the English Churc
h in the later Middle Ages and its consequent decline. While this corr
uption has been widely viewed by social historians as a moral decay in
the fabric of the Church, we argue that it was simply the rational re
sponse of a wealth-maximizing firm to a threat to its future existence
. (C) 1994 Academic Press, Inc.