Lcg. Verhoef et al., RISK ATTITUDE IN GAMBLES WITH YEARS OF LIFE - EMPIRICAL SUPPORT FOR PROSPECT-THEORY, Medical decision making, 14(2), 1994, pp. 194-200
According to prospect theory, risk altitude changes depending on wheth
er a prospect is perceived as a gain or a loss relative to a reference
or aspiration level. To investigate risk attitude with respect to yea
rs of life, the authors elicited utilities at two occasions by the cer
tainty equivalent method from 30 women from the general population. Th
e respondents gave certainty equivalents to gambles with years of life
. The gambles were two-outcome gambles with equal probabilities to exp
erience each outcome. A shift from a risk-seeking towards a risk-avers
e altitude was observed with increasing expected value ot the gambles.
For each individual, the averaged responses over the two replications
were fitted with an s-shaped logistic curve that showed an excellent
fit (r2 greater-than-or-equal-to 0,97) for all respondents. The aspira
tion level of survival can be derived from this function and was negat
ively correlated with age (r = -0.43, p < 0.025). The data are consist
ent with prospect theory and may explain why patients opt for risky tr
eatments, since most of the respondents were risk-seeking in the short
term.