Studies of the temperature dependence of the guest order parameter for
binary mixtures of the dichroic azo dye in the homologous series of t
he p-cyano-p'-alkylphenylcyclohexane were performed. Odd-even effect f
or the order parameter value was observed. A correlation between the s
hift in the nematic-isotropic transition temperature after dye additio
n and the orientation of the guest molecules in the nematic host was d
iscussed.