The debate on the merits of various electoral systems focuses primaril
y, and properly, on the relationship between a party's percentage of t
he vote and its percentage of the seats. The choice between proportion
al systems and systems that purposefully reduce the number of parties
mirror two basically different theories of democracy: the consensus an
d the majoritarian. However, a second dimension needs also to be consi
dered-the degree to which the electoral system produces incentives to
create candidate, as opposed to party, support. Japan presents us with
an electoral system that is medium' on the consensus versus majoritar
ian dimension, but produces extremely strong incentives for candidates
to rely on their personal vote. Both dimensions have serious implicat
ions for the quality of democracy.