ADVERTISING - THE COSTS OF DECEPTION

Authors
PERKINS AG
Citation
Ag. Perkins, ADVERTISING - THE COSTS OF DECEPTION, Harvard business review, 72(3), 1994, pp. 10-11
Citations number
NO
Categorie Soggetti
Management,Business
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
72
Issue
3
Year of publication
1994
Pages
10 - 11
Database
ISI
SICI code
0017-8012(1994)72:3<10:A-TCOD>2.0.ZU;2-K