ISSUES AND OPPORTUNITIES IN NEW PRODUCT DEVELOPMENT - AN INTRODUCTIONTO THE SPECIAL ISSUE

Authors
WIND J MAHAJAN V
Citation
J. Wind et V. Mahajan, ISSUES AND OPPORTUNITIES IN NEW PRODUCT DEVELOPMENT - AN INTRODUCTIONTO THE SPECIAL ISSUE, Journal of marketing research, 34(1), 1997, pp. 1-12
Citations number
41
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
34
Issue
1
Year of publication
1997
Pages
1 - 12
Database
ISI
SICI code
0022-2437(1997)34:1<1:IAOINP>2.0.ZU;2-U