SOFTWARE TOOLS FOR NEW PRODUCT DEVELOPMENT

Authors
RANGASWAMY A LILIEN GL
Citation
A. Rangaswamy et Gl. Lilien, SOFTWARE TOOLS FOR NEW PRODUCT DEVELOPMENT, Journal of marketing research, 34(1), 1997, pp. 177-184
Citations number
16
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
34
Issue
1
Year of publication
1997
Pages
177 - 184
Database
ISI
SICI code
0022-2437(1997)34:1<177:STFNPD>2.0.ZU;2-0