The conformal group is added to the gauge group of a model of elementa
ry particles based on the fiber bundle formalism. The inertial mass of
a particle is interpreted as a manifestation of its interaction with
the gauge bosons associated with the generators of the translation and
special conformal subgroups. The generation of mass by this mechanism
(together with the fact that the Higgs field is not necessarily requi
red to effect bundle reduction) makes the Higgs and the Yukawa terms i
n the Lagrangian unnecessary: the Lagrangian then consists only of a Y
ang-Mills term and a covariantly free matter field term. A particular
choice of gauge reproduces the usual mass terms for both fermions and
gauge bosons. The ''no-go theorem'' is not violated by the constructio
n. The Poincare generators commute with the internal symmetry generato
rs after bundle reduction, and there is no mass splitting within symme
try multiplets. However, die left-handed/right-handed asymmetry allows
the neutrino to remain massless; the definition of matter fields allo
ws the up and down quarks to acquire different mass couplings; and the
gauge bosons have different mass couplings determined by the inner pr
oduct on the Lie algebra of die broken symmetry subgroup. The mass rat
ios of the gauge bosons-at tree level-are precisely those predicted by
the Standard Model.