Ipsative measures are multiple measures, where the data are collected,
or are modified, in such a way that all subject totals across the mea
sures are equal. Much has been written about factor analysis with such
data, however, no clear consensus has been reached regarding the suit
ability of ipsative measures for factor analysis. The purpose of the p
resent article is to show analytically the fundamental problems that i
psative measures impose for factor analysis. The expected value of the
correlation between ipsative measures is shown to equal - 1/(k - 1),
where k is the number of measures. The rank of the resulting correlati
on matrix is reduced by one to k - 1, and ipsativity alone produces k
- 1 artifactual bipolar factors, which will obscure any actual interre
lations among the measures. If the data are known to be ipsative or if
the tell-tale signs of ipsativity are seen, factor analysis should no
t be done.