Xm. Song et Me. Parry, THE DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE IN STATEENTERPRISES IN THE PEOPLES-REPUBLIC-OF-CHINA, The Journal of product innovation management, 11(2), 1994, pp. 105-118
Michael Song and Mark Parry examine the dimensions of new product succ
ess and failure in state enterprises in the People's Republic of China
by conducting a principal components analysis of 77 statements develo
ped by Cooper that describe possible characteristics of a new product.
Their analysis yielded 16 significant components. Next, stepwise disc
riminant analysis determined which dimensions were significantly corre
lated with project success and failure. Six dimensions emerged as sign
ificant correlates of success in the initial discriminant analysis and
in 30 split-half replications. These six dimensions concerned the pro
duct selection criteria of market potential, competitive intensity, re
lative product advantage, and fit with the technical and production ca
pabilities of the enterprise. The findings have implications for enter
prise managers, state authorities, and foreign partners in Chinese joi
nt ventures.