A REAL MARKET AND LOCAL PROFESSIONAL IDEN TITY - DEVELOPING IDENTITY IN RELATION TO A MARKET

Discussion on professional identity and its development are the subjec t of numerous studies. When related to the phenomena of power, work ex perience and collective conscience or mobility and socialization, this discussion continues with the idea of developing ''ideal'' figures wi th which to identify, or in any case, homogeneous figures. Current cha nges in the banking profession mean that the sales personnel in this a ctivity have met with another dynamic aspect of professional identity; this is the daily social interaction with real banking markets which generate a specific professional culture. Taking the example of a regi onal bank, it can be seen that commercial identity is based on a socia l competence whose roots, which go back in time, are today partially m aintained in spite of the difficult situation of banking firms. This w ork leads to a definition of the market concept as a territory structu red on social terms where commercial relations are developed every day .