Much has been written about the use of multiattribute decision models
to evaluate manufacturing technologies. This article describes an appl
ication to a real problem using a recently developed multiattribute de
cision tool. The case study involves an evaluation of three candidate
technologies for filling packaged food containers. A manual baseline f
illing method is compared with the two technology investment options o
f automated weigh filling and automated volumetric filling. In food in
dustries, the cost of material overfill is important but is not the on
ly factor that should be considered. A multiattribute decision model i
s formulated that considers difficult-to-quantify criteria, such as ma
terial conversion, information conversion, and strategic activities. F
or the given decision scenario, when only directly measurable annual c
ost savings are considered, the weigh filler option is preferred; howe
ver, when the additional criteria are considered, volumetric filling i
s preferred primarily due to its product and equipment flexibility. It
is proposed that the methodology described here will enhance the acce
ptability of applying multiattribute decision making to manufacturing
investment problems.