The photoinduced reorientation and photoelectropoling processes were i
nvestigated in molecular films of aliphatically substituted azobenzene
s. While polarized illumination leads to a conversion of isotropic sam
ples into anisotropic ones, upon application of external electric fiel
ds even macroscopically polar materials are created. The macroscopic p
olarity can be reversed under suitable experimental conditions. Order
parameters as a function of the poling field were determined by Stark
spectroscopy. Using atomic force microscopy it is shown that the struc
ture of the sample is well defined on a microscopic length scale, wher
eas on a macroscopic length scale it is not.