MAIL SURVEYS - A LINEAR-PROGRAMMING SOLUTION

Authors
MARTIN WS STANFORD RE SWAN JE WREN BM POWERS TL DUNCAN WJ
Citation
Ws. Martin et al., MAIL SURVEYS - A LINEAR-PROGRAMMING SOLUTION, Journal of business research, 29(1), 1994, pp. 39-45
Citations number
52
Categorie Soggetti
Business
Journal title
Journal of business research → ACNP
ISSN journal
01482963
Volume
29
Issue
1
Year of publication
1994
Pages
39 - 45
Database
ISI
SICI code
0148-2963(1994)29:1<39:MS-ALS>2.0.ZU;2-Z
Abstract
A linear programming model is developed to allocate a budget for respo nse inducements. Assuming a given initial sample size and a desired fi nal sample size, the program is formulated to minimize the necessary e xpenditures. The process is tested and demonstrated using field data, and the implications and limitations of the results are discussed.