This paper presents B and R band CCD images and medium resolution spec
troscopy of NGC 2915, a relatively isolated BCD (blue compact dwarf) g
alaxy at a distance of approximately 5 Mpc. NGC 2915 contains two stel
lar populations: a high surface brightness blue core population and a
red diffuse population. The core population contains all of the H II,
and numerous embedded objects. It is the locus of current high mass st
ar formation. The brightest embedded objects are likely to be young io
nizing clusters, while many of the fainter objects are likely to be in
dividual supergiant stars with masses up to approximately 25 M., or bl
ends of a few such stars. Curious aligned structures on the SE side of
the galaxy are seen and their nature discussed. The spectrum of the c
ore is dominated by bright narrow emission lines like that of a high e
xcitation and low metallicity (less than half solar) H II region. The
continuum is flat, with Balmer and Ca ii features seen in absorption.
The velocity of the Ca II features suggest contamination by galactic i
nterstellar absorption. There is a significant velocity gradient in th
e spectra, probably indicative of rotation. Outside of its core, NGC 2
915 resembles a dE (dwarf elliptical) galaxy, in that it has an expone
ntial surface brightness profile, is red [(B - R)0 = 1.65], and has a
low extrapolated central surface brightness [B(0)c = 22.44]. NGC 2915'
s properties are compared with other BCDs, concentrating on two morpho
logically similar BCDs that are near enough to resolve into stars: NGC
1705 and NGC 5253. It is noted that the presence of winds in BCDs inv
alidates closed box chemical evolution models and the remaining constr
aints on star formation duration are relatively weak. Some BCDs, inclu
ding NGC 2915, may be able to maintain their present star formation ra
te for Gyr time scales. This suggests that the overall evolution of th
ese BCDs may be much slower than the approxmately10 Myr burst time sca
les commonly quoted. However, shortly after the formation of a massive
(10(6) M.) cluster a BCD will have all the properties of strong starb
urst galaxy.