PROFILING CALL-IN POLL USERS

Authors
ATKIN DJ LAROSE R
Citation
Dj. Atkin et R. Larose, PROFILING CALL-IN POLL USERS, Journal of broadcasting & electronic media, 38(2), 1994, pp. 217-227
Citations number
27
Categorie Soggetti
Communication,"Film, Radio, Television
Journal title
Journal of broadcasting & electronic media → ACNP
ISSN journal
08838151
Volume
38
Issue
2
Year of publication
1994
Pages
217 - 227
Database
ISI
SICI code
0883-8151(1994)38:2<217:PCPU>2.0.ZU;2-N
Abstract
Media-stimulated call-in polls have been criticized for exploiting the credibility of scientific polling. In this empirical study, demograph ic and lifestyle biases from diffusion theory are examined in conjunct ion with call-in polling, along with the potential for rigging by orga nized blocks of ''voters.''