THE GLOBALIZATION OF SERVICE MULTINATIONALS

Authors
CAMPBELL AJ VERBEKE A
Citation
Aj. Campbell et A. Verbeke, THE GLOBALIZATION OF SERVICE MULTINATIONALS, Long range planning, 27(2), 1994, pp. 95-102
Citations number
20
Categorie Soggetti
Management,"Planning & Development",Business
Journal title
Long range planning → ACNP
ISSN journal
00246301
Volume
27
Issue
2
Year of publication
1994
Pages
95 - 102
Database
ISI
SICI code
0024-6301(1994)27:2<95:TGOSM>2.0.ZU;2-3
Abstract
Most frameworks used to aid managerial decision-making in multinationa ls are largely based upon data collected in the manufacturing sector. This article examines how far these frameworks apply to the service se ctor. Based upon the analysis of nine case studies of multinational se rvice firms, we conclude that 'transnationalism' may require different strategic capabilities in the service sector from those in manufactur ing.